09 Sep Top 10 benefits of having a website
With the internet becoming more available to the average user, and not to mention the increase of mobile online activity – a business cannot afford to not have a website.
In this day and age, having a website is a higher necessity than being in a phone book – seriously who still has these?
To further elaborate on this I have compiled my top benefits why I believe a company should have a website.
- Tell your customers/clients who you are.
You control the narrative, talk about your business and the services you offer. Tell them about your company’s mission and vision, the team that works there and what makes your company unique.
- 24/7 access.
Clients have round-the-clock access to your website. Clients’ won’t be restricted to only the business hours, but can browse and communicate via your website form/s at all hours of the day and night.
- Instant communication.
Fantastic! They’ve found your website and now want to get in touch with you. Clients can either phone straight away (during business hours) or send an email for you to respond to at a more convenient time.
- Cheaper on advertising.
Now, you don’t have to worry about spending as much capital on physical advertising, you now have an online selling point. There are even online marketing agencies that will get you the results you need for less the cost that other marketing media offer.
- Target a wider audience.
The great thing about a website is that it is easily accessible from just about anywhere in the world – provided there is an internet connection. If you don’t want to just limit yourself to selling local, you can broaden the horizon and reach out across the globe.
- Increase your sales.
Do you have products/services you can sell online? Awesome, you can now sell them via your website. There are great e-commerce solutions for almost every product/service imaginable.
- Low maintenance.
Websites are relatively low-cost in maintaining. Generally speaking, most websites today come with the option to update and load new copy yourself. Once your website is officially up and running, you shouldn’t need to redo the process again for a couple of years. Even then, most businesses opt to have a design overhaul and simply retain their existing information.
- Improved credibility.
If you don’t have a website, generally you will find clients will go to a competitor who does. They would rather do their research online first, check and compare pricing, before getting in touch with a service provider. Having impressive reviews and testimonials on your website as well will score you brownie points with potential new clients.
- Keep your clients updated.
Do you have a new product or service that you are about to launch or simply want to emphasize an existing service? Create a blog post or page specific to that new product or service and share it with your client base. Keeping your website constantly updated has been proven to increase website customer retention. Keep them coming back for more.
- Showcase your work.
Don’t waste hours resending and resharing the same documents over and over again. Get all your work and portfolio items onto your website. You aren’t just limited to images and documents, why not create some videos and tutorials as well.